One has to marvel at the general ingenuity of companies whose primary goal is to remove your money from your pocket. Throughout history, they’ve managed to sell things to people that are terrible for them. Tobacco, alcohol, those blasted stereos that ruin eardrums… but I’d have to say that this takes the cake.

It’s amazing how they can describe this product as ‘low in grease, high in iron, great to eat’. Any sane human being would decide as soon as they saw it that they would not put that anywhere near their mouth. And yet here I am, sitting at my table, watching my daughter taking one out of the ‘to go’ bag. I won’t let her eat it. I don’t care if all the other kids are eating it. Even if it does cut away fat, she will never get to have a McKnives Sandwich.

“Sharpest taste around” my arse.